Privacy Policy

1. Information We Collect

Information you provide directly

• Email address — when you use the free audit tool, contact us, or sign up for early access. Used to send your report and follow up about the product.
• Support ticket CSV data — when you upload a file through the free audit tool. This data is used only to generate your findings report and is not stored after processing is complete.
• Help center URL — if you provide one during the audit. Used to cross-reference your existing content against your ticket data.
• Ticketing tool and volume information — used to contextualize your audit findings and understand integration demand.

Information collected automatically

• Usage data — pages visited, actions taken, and session information, collected via Vercel Analytics. This data does not include personally identifiable information and is not shared with third parties for advertising.
• Log data — server logs including IP address, browser type, and request timestamps, retained for security and debugging purposes.

2. How We Use Your Information

We use the information we collect to:

• Generate and deliver your audit report
• Send you follow-up emails about your results and about Arla Intelligence
• Improve our audit tool and product based on aggregate usage patterns
• Communicate with you about early access, product updates, and pricing
• Comply with legal obligations and protect our legal rights

We do not sell your personal information. We do not use your data for advertising or share it with data brokers.

3. Artificial Intelligence Processing

The Arla audit tool uses Anthropic's Claude API to analyze your ticket data and generate findings. When you submit a CSV for analysis, anonymized ticket subject lines and descriptions are sent to Anthropic for processing. No customer names, contact information, or account identifiers from your ticket data are included in what we send to Anthropic.

Anthropic's use of data submitted through their API is governed by Anthropic's Privacy Policy. By using the Arla audit tool, you acknowledge that your ticket data (in anonymized form) will be processed by Anthropic.

4. How We Share Your Information

We share information only in these limited circumstances:

• Anthropic — for AI analysis of your ticket data as described above
• Resend — our email delivery provider, used to send your audit report and follow-up emails
• Vercel — our hosting provider, which processes all web traffic to our site
• Legal requirements — if required by law, court order, or to protect the rights and safety of Arla Intelligence or others
• Business transfers — in connection with a merger, acquisition, or sale of all or substantially all of our assets

5. Email Communications

When you provide your email address through the audit tool, you consent to receiving:

• Your audit findings report
• Follow-up emails from Liz at Arla Intelligence about your results and about the product

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or by emailing liz@arlaintelligence.com. Transactional emails related to a service you've requested cannot be unsubscribed from while the service is active.

6. Cookies and Tracking

Our website uses minimal cookies. We use session cookies for authentication (for users who have signed in to the Arla platform) and Vercel Analytics, which does not use cookies and does not track users across sites.

We do not use advertising cookies, third-party tracking cookies, or cross-site tracking technologies.

7. Data Retention

• Uploaded CSV data — used for analysis and not retained after your report is generated
• Email addresses — retained until you request deletion or unsubscribe
• Audit signal logs — retained in anonymized, aggregated form for product improvement
• Account data (for signed-in users) — retained for the duration of your account and for a reasonable period after account closure

8. Data Security

We implement reasonable technical and organizational measures to protect your information, including:

• HTTPS encryption for all data in transit
• HttpOnly, Secure, SameSite cookies for session management
• No storage of payment card data (billing handled by third-party processors)
• HMAC-signed, time-limited authentication tokens
• Strict Content Security Policy headers on all pages

No method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to protecting your information using industry-standard practices.

9. Children's Privacy

Arla Intelligence is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us at liz@arlaintelligence.com and we will promptly delete it.

10. Your Privacy Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate personal information
• Request deletion of your personal information
• Object to or restrict certain processing of your information
• Withdraw consent where processing is based on consent
• Data portability (receive your data in a structured format)

To submit a data subject access request (DSAR), use our data request form or email liz@arlaintelligence.com. We will respond within 30 days.

11. U.S. State Privacy Rights

If you are a resident of California, Colorado, Connecticut, Texas, Virginia, or another U.S. state with applicable privacy laws, you may have additional rights regarding your personal information. These rights may include the right to know, delete, correct, and opt out of certain uses of your personal information.

To exercise your state privacy rights, contact us at liz@arlaintelligence.com or use our data request form. We will not discriminate against you for exercising your privacy rights.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any information.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of our services after any changes constitutes acceptance of the revised policy.

14. Contact Us